To clarify further, the proverbial “we” (web designers) consider the same action or “ask” to be a single CTA, no matter how many times it appears on the page. (Hopefully not.) And isn’t that the point of going to all the trouble to start, run & grow your own business? To love what you do? 😬 Single CTA = 1 Sure you can be successful at this, but will you LOVE doing it? Maybe not. That’s because whatever they’re touting just isn’t the right fit. They don’t think of it as selling at all, they think of it as helping the viewer make an informed decision & genuinely helping people.īusiness owners which provide services/products they don’t believe in, but think will make them a quick buck, feel sleazy when they sell. You can ask that viewer to buy in every other section if you want, as long as you handle it with a genuine tone that shows how much you think your product/service will actually HELP that viewer, –rather than focusing on how much you want to SELL TO that viewer.īusiness owners which provide services/products they truly believe in, find it very easy to sell. Use their language! How does your buyer speak? Do they relate to buttons that say “Add to Cart” or “YES–I need this!” It’s all in how you word it in the copy, what you say on the buttons, and your presentation of the material. I know it feels redundant even ridiculous.
Give them ample opportunity to take action. The statistical probability that all buyers will scroll all the way back through the page to find a buy button here or there is extremely low. One last, really important thing: Who would I be without including that famous JM scene? 😁įor these types of pages, logistically, they’re too long to only have literally 1-2 CTAs even if they both ask the viewer to perform the same task.
If the viewer doesn’t have to scroll to see all of it or most of it, only 1 CTA is necessary. No need to pile on 3 different “Contact Me” buttons when the page is that short. ✅ DO use 1 single “ask” or CTA on a short page, where no scrolling is required to see all of it. It doesn’t matter what action (that will depend on the page & what the goal is for that page.) They can be worded differently, as long as they remain clear, but they all have to be asking the viewer to do or take the same action. ✅ DO use a minimum of 2-3 of the same “ask” or CTA on a single long scroll page. Instead, try a softer approach like “Work with Me,” or “Get Started.” I know you’re trying to be clear, but you also don’t want to seem like you’re demanding anything or yelling at them to take an action they might not be ready for yet. 🚨 DON’T say things like “Pay Now” on your buttons. That means requests of the viewer to do totally different things, like ‘Download my freebie’ and ‘Work with me’ in the same space. 🚨 DON’T use more than 1-2 different “asks” or CTAs on a single page. There’s a happy medium ya need to strike here.
That’s because there’s not really a straight answer to give because it depends on several factors and each business is a little different. How many should you have on the same page? Have you ever searched for the answer? Or did you search but can’t find a straight answer? You never just said it ONCE, right?Ĭall them action buttons, CTAs, Call-to-Actions, take-action, asks, –whatever. It's kind of like throwing hints at your Mom when you were a kid, for what you wanted for Christmas or your birthday. If you don't tell your visitor what you WANT them to do, and repeat it, they might miss the ONLY button you have that's asking. But here's the thing: You can never get what you don't ask for. No matter how it's set up.Īnd honestly, I get it. One problem I see with newer business owners over and over is that they're scared to ask for the sale more than once on ANY page, no matter how long.
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